The 10 year TEDXAmsterdam Women event.
An inspirational event for and by women.
For the last 10 years, TEDxAmsterdamWomen has provided a stage for inspiring women and men who focus on issues that affect women in our world today. Upon the 10 year anniversary, Nomads was engaged as a creative partner to promote the milestone event in a truly memorable and impactful way.
A world where women still aren’t equal.
It’s no secret that in today’s world, gender bias is still an issue. It’s been over a hundred years since the Suffragettes movement, and women still don’t have equal rights. To add to this, there’s now a whole world online where gender bias is rampant, particularly in non-human applications like AI and algorithms. This affects everything from a woman’s credit limit to whether or not she is offered a job.
A big, borderless idea worth spreading.
Our idea was not to create a campaign, but to create a state of mind. A state of mind where, by 2029, gender bias has been eliminated. Where we no longer need to say ‘female’ before President. Where men and women are equal and TEDxAmsterdamWomen - a separate women’s event - is no longer needed.
Bold communication for a bold idea.
We launched our theme through the TEDxAmsterdamWomen website, social and digital channels and with posters that featured a series of key visuals expressing our new philosophy and ambition.
Creating a biased AI and a lesson for us all.
We used digital to tell the deeper story of our ultimate goal: never needing another TEDxAmsterdamWomen conference. In addition, we wanted to dramatise the issue of gender bias in AI. So we worked with a computer programmer to teach an AI gender bias from scratch.
We documented just how gender bias was learnt and thus how it can be unlearnt, and eventually eliminated. We brought it to life in the following film.
An ending that’s just the beginning.
After months of preparation, the 10 year anniversary event sold out. Following that, our film was screened at the Royal Institute of the Tropics (KIT) in Amsterdam to kick the event off. During the night we watched as twelve talented national and international speakers took to the stage. Their talks, together with our comms, became an important call to action to eliminate gender bias by 2029.
