Redefining value creation together.
We believe the traditional client-agency model no longer reflects the dynamic, evolving nature of today’s business landscape.
That’s why we’re pioneering new, collaborative ways to create value for both organisations and ourselves. Through our Ventures approach, we don’t just provide services—we become partners in your success, investing alongside you with models like shared revenue, equity-based participation, or results-driven remuneration. By putting skin in the game, we align our growth with yours, unlocking greater impact and sustainable innovation for all. Together, we’re redefining what it means to create lasting value.
Below are a few examples of our ventures, for detailed case studies please join our community or contact us for more information.
Revolutionising sustainability with a diaper recycling initiative.
P&G Pampers Recycling
In partnership with Pampers, Nomads became an investment partner in a groundbreaking experiment to address one of the largest contributors to landfill waste: diapers. Leveraging our long-standing relationship with Pampers, we collaborated to launch a diaper recycling pilot program in Amsterdam, combining innovation with sustainability. By developing specialised recycling bins and a user-friendly app to track engagement, we helped close the loop on diaper waste. Our shared investment and strategic focus on behavioural design have driven early success, with 84% of participants actively recycling and requests for expansion into other cities. This partnership is a significant step toward reshaping sustainability in the baby care industry.
Transforming a global sports compression brand for the digital age.
SKINS Compression wear
As a pioneer in sports compression wear, SKINS had built a loyal following but struggled to adapt to the evolving online landscape. During a crucial period of reorganisation, Nomads partnered with SKINS on a bold revenue share model that aligned both parties for mutual success. Together, we guided SKINS through their “bricks-to-clicks” transformation, creating a leaner user experience and optimizing their digital ecosystem. By overhauling their website for mobile, implementing a strategic CRM system, and driving targeted online campaigns, we helped boost engagement and drive sales. This partnership resulted in a 485% increase in email marketing traffic, a 72% rise in mobile transactions, and over 20% growth in overall conversion rates, proving the success of our shared approach.
Innovating sustainable flower growth.
Bloomia rooftop greenhouses
Bloomia, one of the world’s leading tulip producers, sought to innovate beyond traditional flower farming and establish itself as a pioneer in sustainable flower growth. In partnership with Nomads, we developed a bold new business model: rooftop greenhouses. These urban greenhouses would capture rainwater, help insulate buildings, and offer premium flower production while reducing transportation impact. Our joint venture extended beyond flowers, exploring multi-use spaces for urban farming, including hydroponic vegetable growth for restaurants. After successfully piloting the concept with a series of “Field of Tulips” exhibitions across the U.S. to gauge consumer interest, we confirmed a strong appetite for home delivery services and the experiential appeal of visiting rooftop greenhouses. The project remains poised for future growth and innovation.
Unlocking new revenue through unused inventory.
Rolls Royce Marine dockside warehouse
As a strategic partner to Rolls Royce Marine, we worked closely to support their digital transformation and align internal operations following complex M&A activity. During our extensive global research, we identified a significant untapped opportunity: warehouses around the world were filled with brand-new, yet outdated, marine parts that no longer fit their modern ships. Storing these parts was a financial burden, but we saw potential to repurpose them for the global shipbuilding market, especially in regions like China. In collaboration with Rolls-Royce Marine, we launched an e-commerce platform to sell these unused parts, transforming a costly inventory into a lucrative revenue stream. Our joint venture, in which we took a percentage of the sales, became a highly successful initiative, demonstrating how deep partnership and innovative thinking can unlock new growth opportunities beyond traditional business models.