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Pampers AND NOMADS

We find new ways to make every day better for baby and family

We've been Pampers' digital agency since 2009, when we created their global website experience and designs. Since then, we've evolved the entire digital ecosystem, developing new global utilities and innovations.

Sharing and publishing precious memories with the world's first social baby book

We used Facebook to help moms and dads gather the best pictures of their baby, together with every comment and like from friends and family.

- Used in 38 markets
- Installed more than 135,000 times
- Facebook rating of 4.4 out of 5

View the case study

Connecting mums with the most useful products and information for her baby's needs

We overhauled the global site by taking mum's point of view, helping her to quickly and easily get to the right content for her and her baby.

- Content tailored to baby age
- Responsive design for mobile/tablet
- Mobile traffic up 125%
- 75% increase in PC traffic

Giving mums on the go a place to turn to for advice at every stage of pregnancy

We gave pregnant and new moms the opportunity to follow the development of their baby with health and planning advice from a trio of mobile apps.

- Dietary and exercise planning
- Tracking doctor visits
- Pregnancy calendar and information

Championing the cause of children by partnering with Unicef across social media

We created a series of digital initiatives that helped Pampers fans support Unicef vaccination programmes and other projects.

- All year round messaging
- Content seeded using blogger relationships
- Bespoke video content
- Pledge drive for vaccination programme

"Anyone with a baby knows that each moment spent with them is precious. So our ideas are fully focused on empowering mums and dads to make the most of that special time together"

Craig Stuart Executive Creative Director

Taking gamers' enjoyment of their experience to a new level.

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Helping mums and dads get even more pleasure out of parenting.

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Enabling more people to explore their potential through travel.

Bringing seasoned and new motorheads closer to the thrill of the road.

Connecting the marine business with compelling stories and content.

Helping businesses see what counts for their financial success.